Director of Marketing and Media Design
Company: Contra Costa Community College Distric
Location: Tracy
Posted on: May 7, 2022
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Job Description:
Special Instructions to Applicants - Note: New employees will be
placed at the first step which is $9,758.00 per month, second step
$10,251.00 per month or third step at $10,770.00 per month
(depending upon experience). Based on current salary placement
guidelines, all step increases for which an employee becomes
eligible shall take place on July 1st of each fiscal year. These
increases will occur, on annual basis, until the maximum step of
$11,888.00 per month is reached on the salary schedule.
Our Vision for Social Justice - We are seeking people who recognize
the critical role community colleges play in social justice, who
have ability in this space, enthusiasm for this work, ideas and
vision to improve our approaches, and a commitment to achieving
equitable academic success for the 50,000+ students attending our
five beautiful colleges and centers. Our social justice work calls
for employees who have a sense of social responsibility, interest
in our community and world in which we live.
The intention of social justice work is to strengthen humanity by
understanding that every person deserves the benefits of fully
participating in our society and institutions.
Academic researchers have illustrated that crucial social justice
principles are a compilation of equality, equity, diversity,
inclusion, engagement, environmental sustainability and human
rights. These complex principles are challenging to operationalize
in higher education; yet, we are steadfast in our diligence to
forge ahead to advance this vital mission.
Community colleges are uniquely positioned to lead higher education
in the work of social justice. Many of our students come from
historically underserved and underrepresented backgrounds; students
of color, students with recent immigrant histories, students from
cycles of low income if not poverty, students from indigenous
communities, and students from first-generation families.
The idea of promoting social mobility through education is
unconditionally and uncompromisingly embraced by community
colleges. This is an exciting role, and it comes with a heavy
responsibility. Simply put, we need to create environments where
our students achieve greater academic success, so much so that we
close our persistent equity/opportunity gaps.
If you are committed to social and racial justice and if you are
interested in joining a community dedicated to solving these
inequities through education, please apply.
Recruitment Type: - Open (Internal and External applicants)
Location - Los Medanos College
Posting Number - 0001647
# of Openings - 1
Range - M6
Salary - $9,758 - 11,888 per month (see special instruction for
step placement)
Position Status - Permanent
Overtime Status - Exempt (not eligible)
Position - Full-Time
If temporary, employment duration: - N/A
# of Hours Scheduled Per Week - 40
Work Schedule By Day and Work Hours - Monday - Friday, 8 a.m. - 5
p.m. (some evening/weekends)
Shift Differential % - N/A
# of Months - 12
Non-work Periods: - N/A
EEO Job Category - Executive/Administrative/Managerial
Employee Group - Manager - Classified
Department - L1007-Public Information Office
Position Definition - The Director of Marketing and Media Design
develops, directs and supervises the College's marketing and public
communications efforts and performs related work as required.
Distinguishing Characteristics - N/A
Examples of Duties/Essential Functions - Duties/essential functions
may include, but not be limited to, the following: Develops and
implements the college's marketing efforts; plans and administers
the marketing budget to ensure the most cost effective use of
resources; designs and purchases advertising and related materials.
Evaluates the effectiveness of all marketing and communications
efforts on an ongoing basis to ensure the timely adjustment of
strategies and plans to meet changing conditions. Develops
effective relationships with all Bay Area media ensuring clarity
and consistency of the college's public information. Prepares news
releases, generates feature stories, responds to news inquiries,
and serves as the college's spokesperson when appropriate. Ensures
the effectiveness of communication both within the college and with
the external community. Develops new communication strategies as
necessary. Communicates college goals, strategies and outcomes to
the public and various community, state and educational groups. As
resources allow, assists in publicizing events and programs;
maintains media lists, media contacts and mailing lists. Supervises
media/graphic designers and others in the preparation and
production of college publications, marketing materials, and
related items. Assists with marketing/public relations activities
for the district office as needed and coordinates efforts with
other colleges in the district. Performs other duties as
assigned.
Minimum Qualification-Education/Experience - Possession of a
Bachelor's Degree from an accredited college or university.
Experience: Four years work experience in marketing, media, public
relations, or related field. License/Certification: A valid Class C
California Driver's License.
Minimum Qualification-Knowledge Of - Composition, layout and
production of college publications; principles and techniques of
public communication, internal communications and public relations;
general journalism including composition and elements of writing
for broad readership; current trends of marketing and advertising;
planning, implementing and evaluating comprehensive marketing and
communication plans/strategies; methods of establishing and
maintaining good public and community relations.
Minimum Qualification-Skill To - N/A
Minimum Qualification-Ability To - Direct marketing and
communication efforts for the college; maintain relationships with
the media, notifying them of events, news releases and other
pertinent information; manage staff involved in production of
college publications, marketing materials and other related items;
develop and implement effective marketing campaigns and materials;
administer marketing budget; exercise tact and diplomacy when
dealing with sensitive and confidential matters. Demonstrated
accomplishment in written, verbal, and analytical skills; ability
to interact with diverse groups and individuals.
Desirable Qualifications - --- Experience with and/or expertise
in---
* Leading a marketing unit for a complex organization consisting of
multiple departments and stakeholder groups
* Digital and traditional advertising, social media, search engine
optimization, customer relationship management (CRM), and
enrollment management strategies
* Effectively and simultaneously managing multiple projects,
timelines, and contributors
* Effectively planning, coordinating, and editing materials for
final publication and distribution
* Public relations/information, working with the media, and
fostering engagement with the external community
* Demonstrated leadership and success with---
* Utilizing strong written and oral communication skills to design
and present information in various formats to broad/diverse
constituencies
* Building consensus, cultivating collaborative teams, and
fostering positive relationships with diverse groups
* Developing, implementing, and effectively managing advertising,
social media, and website strategies
* Promoting a culture of inclusiveness and respect for all members
of the organization/College community, and maintaining a supportive
and engaging work/learning environment
* Applying an equity-minded approach to work and service
* Ability to---
* Create a vision for an organization's marketing strategies, and
translate short- and long-term goals into actionable marketing
activities
* Think strategically about metrics and performance indicators to
help measure success in meeting marketing goals
* Identify and implement new technology, tools, processes, and
communication methods
* Implement District policies and procedures, while working
effectively with faculty and staff in a collective bargaining
environment.
* Understand and support the community college mission
Job Open Date: - 04/20/2022
Job Close Date: - 05/23/2022
Open Until Filled - No
Foreign Degree and Credit Statement: - In accordance with the Human
Resources Procedure 3050.05, all foreign degrees and credits used
to meet the minimum qualifications must be evaluated by an approved
National Association of Credential Evaluation Services (NACES)
agency www.naces.org prior to the implementation of the equivalency
process. You must upload your evaluation with your application when
you apply for this position to be considered. We cannot accept
foreign degree evaluations after the closing date. The candidate
bears all responsibility and costs associated with obtaining the
evaluation.
About Us - About the District
The mission of the Contra Costa Community College District is to
transform lives by providing outstanding learning opportunities
that nurture and empower all students to achieve their educational
goals. The dedicated faculty, classified professionals and
administrators in the District are committed to core values and
action that promote excellence in learning and equitable student
success. The District is committed to hiring and developing a
diverse staff that understands that cultural diversity in the
academic environment promotes academic excellence; fosters
cultural, racial and human understanding; provides positive role
models for all students; and creates an inclusive and supportive
educational work environment for its students, employees, and the
community it serves.
Located in Contra Costa County, in the beautiful and diverse San
Francisco East Bay area, the District serves the 1 million
residents of the County through education, business partnerships
and service in the community. The District first opened its doors
in 1949 and is the second oldest and eighth largest multi-college
community college district in California. The District consists of
three colleges and two centers; Contra Costa College in San Pablo;
Diablo Valley College in Pleasant Hill; Los Medanos College in
Pittsburg; and the centers in Brentwood and San Ramon. The District
Office located in downtown Martinez, supports the mission and
functions of the colleges.
As evidenced by the rich diversity in Contra Costa County, the
District enrolls a highly diverse student population. Serving over
50,354 students a year, in 2019-20 fiscal year the demographic
make-up of the students was 9% Black/African American; 17%
Asian/Pacific Islander; 35% Hispanic/Latino; 26% White/Caucasian;
and 13% Other.
The District actively encourages a diverse pool of applicants to
serve the dynamic student population and work collaboratively with
existing colleagues that are equally dynamic and diverse.
Contra Costa College
Contra Costa College is a dynamic, comprehensive community college
with a diverse student population. The institution has served the
communities of West Contra Costa County for more than 69 years.
Most of the 10,500-plus students who attend the college come from
local communities, but many also come from neighboring communities
and from countries throughout the world. The college offers
certificates and degree programs in 70 areas. It prepares students
for immediate employment and for transfer to four-year colleges and
universities. Faculty and staff are proud to be affiliated with an
institution that has a tradition of excellence and a reputation for
educating students to live and work in a diverse global
environment.
Diablo Valley College
DVC is committed to increasing student success. The college has
distinguished itself as one of the nation's most successful
community colleges by offering incomparable transfer opportunities
and exceptional career-technical programs. In both Pleasant Hill
and San Ramon, a diverse student body engages with high-quality
instruction and support services designed for excellence and equity
in student learning. DVC's career-technical programs keep pace with
emerging technologies and skill requirements, while unparalleled
transfer programs prepare students to be successful in four-year
colleges and universities. DVC continuously ranks among the top
transfer pathways to UC Berkeley.
Los Medanos College
Los Medanos College, opened in 1974, is the newest campus of the
Contra Costa Community College District. The college prepares
students to excel and succeed economically, socially and
intellectually in an innovative, engaging and supportive learning
environment. LMC provides quality programs and state-of-the-art
facilities to serve the needs of a rapidly-growing and changing
East County while enhancing the quality of life of the diverse
communities it serves. Los Medanos College is known for its
transferable general education program and career technical
programs strongly connected with local business and industry. The
college serves approximately 10,000 students.
Employee Benefits: - Insurance: The District offers health, vision,
dental and life insurance for monthly classified employees and
managers/supervisors and their eligible dependents. Monthly
classified employees and managers/supervisors covered by another
health medical plan may waive District coverage and receive a
monthly cash stipend.
Retirement: Most employees are members of the PERS (Public
Employees Retirement System). Faculty employees and Academic
Managers are members of the STRS (State Teachers Retirement
System). Police Service employers are members of Safety Public
Employees Retirement System.
Deferred Compensation: The District offers two optional deferred
compensation plans. Eligible employees have a choice of the 457,
403b plans and a selection of savings and investment options.
Leave Allowance: The District offers monthly eligible classified
employees and managers/supervisors a generous vacation and sick
leave benefits as well as 20 paid holidays annually (which can vary
based on length of winter break).
Additional Benefits: The District also offers monthly eligible
classified employees and managers/supervisors educational
reimbursements, employee assistance programs, a travel assistance
plan, longevity compensation, retiree benefits, employee discounts
on health memberships and a comprehensive wellness program.
Newly hired employees may notify the respective union (Local 1 or
United Faculty) if they opt to join and/or authorize payment to the
union. If the newly hired employee authorizes payment to the union
then the following fees apply: Local 1 has a one-time initiation
fee of $45.00 and monthly contribution of 1% of gross pay +$1.
United Faculty has an agency fee of .55% of gross pay plus $2.50.
(All confidential, supervisory and management positions are exempt
from union membership)
For further information regarding benefits eligibility and details
please refer to the following documents available on the 4CD
website:
Classified Employees Local 1 Contract (Article 20-Benefits):
http://www.4cd.edu/hr/localonecontract/2015-2018%20Local%201%20Contract.pdf
Managers/Supervisors/Confidential Personnel Manual (Section
8-Insurance Benefits):
http://www.4cd.edu/gb/policies_procedures/MANUALS/MSC_08.pdf
POST OFFER PRE-PLACEMENT EVALUATION PROGRAM (PEP) - All job offers
of employment are conditional upon the applicant's satisfactory
results of the Post Offer Pre-Placement Evaluation Program. This
involves a physical strength test to demonstrate a minimum level of
strength to perform the essential duties of the job. There is no
charge for this service. Please do not make an appointment for
testing until you have received notification from the Human
Resources Department after a job offer is extended. The positions
we currently evaluate are: Building Maintenance Worker, Custodian I
and II, Lead Custodian, Cook, Food Services Assistant, Food
Services Supervisor, Food Services Supply Clerk, Food Services
Coordinator, Grounds Worker/ Gardener I and II, Senior/ Lead
Grounds Worker/Gardener, Lead Maintenance Mechanic, Senior
Equipment Maintenance Worker. If you are not hired in a listed
classification, you may disregard this notification.
ADA Accommodations: - In conformance with the Americans with
Disabilities Act, requests for reasonable accommodations may be
made to slever@4cd.edu. For administrative purposes, requests must
be made at the time of application.
COVID-19 Information - Contra Costa Community College District is
returning to some in-person activities, in a gradual, responsive
process that is following all relevant local, state, federal, and
CDC guidance related to COVID-19. Applicants are advised that the
Contra Costa Community College District has mandated that District
employees will need to be vaccinated, test regularly, or obtain a
waiver for religious or medical reasons. For those employees who
receive a waiver they will be required to wear a mask and test
regularly. If this employment condition is unacceptable to an
applicant, they should not apply for consideration.
Quicklink - https://www.4cdcareers.net/postings/8480
Diversity Statement - It is the District's policy to ensure that
all qualified applicants for employment and employees have full and
equal access to employment opportunity, and are not subjected to
discrimination in any program or activity of the District on the
basis of ethnic group identity, race, color, ancestry, religion,
marital status, sex, national origin, gender, gender identity,
gender expression, age, sexual orientation, physical or mental
disability, medical condition, genetic information, veteran status,
parental status, citizenship or because an individual is perceived
to have one or more of these characteristics or based on
association with a person or group with one or more of these actual
or perceived characteristics.
Supplemental Questions
Required fields are indicated with an asterisk (*).
* * Please explain how you meet the minimum qualifications for this
position: 1)a Bachelor's Degree from an accredited college or
university. AND 2) four years work experience in marketing, media,
public relations, or related field. (If you do not possess a
degree, you can upload a bachelor degree equivalency form in the
attachment section of the application.)
(Open Ended Question)
* * Please describe your experience and/or expertise in: (a)
leading a marketing unit for a complex organization consisting of
multiple departments and stakeholder groups; (b) digital and
traditional advertising, social media, search engine optimization,
customer relationship management (CRM), and enrollment management
strategies; (c) effectively and simultaneously managing multiple
projects, timelines, and contributors; (d) effectively planning,
coordinating, and editing materials for final publication and
distribution; (e) and public relations/information, working with
the media, and fostering engagement with the external
community.
(Open Ended Question)
* * Detail your experience in providing demonstrated leadership and
success in: (a) utilizing strong written and oral communication
skills to design and present information in various formats to
broad/diverse constituencies; (b) building consensus, cultivating
collaborative teams, and fostering positive relationships with
diverse groups; (c) developing, implementing, and effectively
managing advertising, social media, and website strategies; (d)
promoting a culture of inclusiveness and respect for all members of
the organization/College community, and maintaining a supportive
and engaging work/learning environment; (e) applying an
equity-minded approach to work and service.
(Open Ended Question)
Required Documents
Required Documents
* Cover Letter
* Resume/CV
* Unofficial Transcript (must show degree(s) conferred) or
Application for Equivalency
Optional Documents
* Unofficial Transcript 2
* Unofficial Transcript 3
* Unofficial Transcript 4
* Foreign Degree Evaluation Form (NACES Approved Agency)
Keywords: Contra Costa Community College Distric, Tracy , Director of Marketing and Media Design, Advertising , Tracy, California
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